NEHERA FW21 CAMPAIGN
THE MULTI-DIMENSIONAL WOMAN
A shadow is not simply a dark mass that borders the light. Rather a shadow is a dimension as alive as the light.
Nehera Fall Winter 2021 campaign explores the invisible that manifests itself through the visible. The inspiration comes from the collection itself that aims to be a flowing experience between different layers, accents, and subtleties of femininity.
The still compositions explore the feminine by contrasting it with an industrial space to make subtlety less elusive.
From peculiar to gracious, melancholic to playful, from obvious to unpredictable, the model creates an intimacy with the viewer by inviting him to discover hidden dimensions.
NEHERA FW21 collection as the conceptual storytelling opens experiential subtleties that go beyond the fashion conventions to further the brand’s quest of bringing to life surprising, yet functional comfort for the everyday.
Photography : Jan Grombířik Styling: NEHERA
Make up & hair: Martina Segeňová Concept: JANDL
Model: Michaela Hlaváčková Produced by KIMONO production
The essence of NEHERA is functional comfort. Relying on creativity and innovation to create exceptional fashion that remains elegant, regardless of the evanescent trends. In a fashion world obsessed with More, NEHERA uncovers the beauty in Less. With a twist.
The timelessness of the designs is reflected in the quality of materials. Along with local craftsmen, every fiber is carefully reviewed to match the most rigorous sustainability benchmark.
NEHERA’s culture champions spontaneity, vitality, and sustainability, while the creations feel grounded and unassuming. Removing the unnecessary, and the superfluous to reveal graceful designs that are honest, unique, and quietly compelling. Understated elegance is balanced by emotive gestures.
NEHERA is an independent Slovak brand that revived the heritage of the famous Czechoslovak brand that flourished in the 1930s and made history worldwide in the integration of design, production, and retail.
The artisanal tradition of the Czechoslovak textile industry goes back to the first ready-to-wear factory established in 1868, mainland Europe in Prostejov, the Moravian hometown of Jan Nehera.