NEHERA is an independent Slovak brand that revived the heritage of the famous Czechoslovak brand that flourished in the 1930s and made history worldwide in the integration of design, production, and retail. The artisanal tradition of the Czechoslovak textile industry goes back to the first ready-to-wear factory established in 1868, mainland Europe in Prostejov, the Moravian hometown of Jan Nehera.
The essence of NEHERA is functional comfort. Relying on creativity and innovation to create exceptional fashion that remains elegant, regardless of the evanescent trends. In a fashion world obsessed with More, NEHERA uncovers the beauty in Less. With a twist. The timelessness of the designs is reflected in the quality of the materials. Along with local craftsmen, every fiber is carefully reviewed to match the most rigorous sustainability benchmark.
NEHERA’s culture champions spontaneity, vitality, and sustainability, while the creations feel grounded and unassuming. Removing the unnecessary, and the superfluous to reveal graceful designs that are honest, unique, and quietly compelling. Understated elegance is balanced by emotive gestures.
NEHERA is a luxury brand, due to sustainability being an uncompromising principle. When taken seriously, sustainability cannot be cheap or faked. NEHERA’s vision of sustainability encompasses all its dimensions: environmental, social, and economic at the same time.