SPRING SUMMER 2022 CAMPAIGN
NEHERA SS22 Campaign is seeking to evoke the ineffable nuances beneath the surface of familiarity. Every portrait brings forth an inner discourse as well as a dialogue. Drawing inspiration from the SS22 collection that explores contrasting characteristics, the campaign is an exploration of the interplay between personality and femininity.
What do you see when you look at the campaign? Do you see a strong woman? Is she looking back at you? Who is she? She loves the stage, and she loves the camera. Is she an actress or a model? She likes to tell stories without words. Is she an introvert on an extrovert? Look carefully. Is she smiling, or is she bored? She thinks cream linen fits her the best. What do you think? She has short hair. Is she rugged, or is she fragile? She doesn’t wear clothes to display fashion. She wears clothes to display herself. Who is she?
She is Katharina Lorenz. She is not one thing. She is many things. That is why the NEHERA SS22 collection invites versatility of expression. Each instance is unique, a creative statement that is both spontaneous and timeless.
The essence of NEHERA is functional comfort. Relying on creativity and innovation to create exceptional fashion that remains elegant, regardless of the evanescent trends. In a fashion world obsessed with More, NEHERA uncovers the beauty in Less. With a twist.
The timelessness of the designs is reflected in the quality of materials. Along with local craftsmen, every fiber is carefully reviewed to match the most rigorous sustainability benchmark.
NEHERA’s culture champions spontaneity, vitality, and sustainability, while the creations feel grounded and unassuming. Removing the unnecessary, and the superfluous to reveal graceful designs that are honest, unique, and quietly compelling. Understated elegance is balanced by emotive gestures.
NEHERA is an independent Slovak brand that revived the heritage of the famous Czechoslovak brand that flourished in the 1930s and made history worldwide in the integration of design, production, and retail.
The artisanal tradition of the Czechoslovak textile industry goes back to the first ready-to-wear factory established in 1868, mainland Europe in Prostejov, the Moravian hometown of Jan Nehera.